/* ==========================================================================
   Creator Content — Agency Site
   Light-default, disciplined system: warm paper background, near-black ink
   and hard black borders/shadows do the work. ONE accent color (signal red)
   used sparingly — CTAs, links, tags, price emphasis. Nothing else competes.
   The Proof / Press / Case-study pages are a deliberate dark band within an
   otherwise light site, using the same single accent, never a second hue.
   ========================================================================== */

:root {
  --bg: #FAF9F3;
  --surface: #FFFFFF;
  --surface-2: #F1EEE2;
  --ink: #14120F;
  --ink-dim: rgba(20, 18, 15, 0.70);
  --ink-faint: rgba(20, 18, 15, 0.48);
  --line: #14120F;
  --line-soft: rgba(20, 18, 15, 0.16);
  --signal: #FF2B52;
  --signal-ink: #FFFFFF;
  --radius: 6px;
  --maxw: 1180px;
  --shadow: 6px 6px 0 var(--line);
  --shadow-sm: 4px 4px 0 var(--line);
  --display: "Archivo Black", "Archivo", sans-serif;
  --head: "Archivo", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  /* Dark-zone tokens (Proof band + Press + Case-study pages) */
  --dk-bg: #14171F;
  --dk-card: #1C212B;
  --dk-line: #F4F1E8;
  --dk-ivory: #F4F1E8;
  --dk-dim: rgba(244, 241, 232, 0.68);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 28px;
}

/* Texture: almost nothing — the barest hair of warmth */
.glow {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 0;
  background: radial-gradient(ellipse 900px 500px at 12% -10%, rgba(255, 43, 82, 0.05), transparent 60%);
}

/* ---------- Nav ---------- */
header.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 249, 243, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 2px solid var(--ink);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 28px;
  max-width: var(--maxw);
  margin: 0 auto;
}
.brand {
  font-family: var(--display);
  font-size: 17px;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  gap: 9px;
  color: var(--ink);
}
.brand .dot { color: var(--signal); }
.nav-links {
  display: flex;
  gap: 30px;
  font-size: 14.5px;
  font-weight: 600;
  color: var(--ink-dim);
}
.nav-links a:hover { color: var(--ink); }
.nav-cta {
  border: 2px solid var(--ink);
  padding: 8px 18px;
  border-radius: var(--radius);
  font-size: 14px;
  font-weight: 700;
  font-family: var(--head);
  color: var(--ink);
  transition: all .15s ease;
  white-space: nowrap;
}
.nav-cta:hover { background: var(--ink); color: var(--bg); }
.nav-toggle { display: none; background: none; border: 0; color: var(--ink); font-size: 22px; cursor: pointer; }

@media (max-width: 860px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
}

/* ---------- Section rhythm ---------- */
section { position: relative; z-index: 1; padding: 104px 0; }
section.tight { padding: 72px 0; }
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink);
  font-weight: 700;
  margin-bottom: 18px;
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--signal); }

h1, h2 { font-family: var(--display); letter-spacing: -0.01em; margin: 0; color: var(--ink); }
h3, h4 { font-family: var(--head); font-weight: 800; letter-spacing: -0.005em; margin: 0; color: var(--ink); }

/* ---------- Logomark ---------- */
.logomark { width: 26px; height: 26px; flex-shrink: 0; }
.logomark circle { fill: var(--signal); }
.logomark .ring { fill: none; stroke: var(--ink-faint); stroke-width: 1.4; }

/* ---------- Hero ---------- */
.hero { padding-top: 116px; padding-bottom: 92px; }
.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  align-items: center;
  gap: 40px;
}
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { order: -1; max-width: 320px; margin: 0 auto 12px; }
}
.hero-visual { width: 100%; }
.hero-visual svg { width: 100%; height: auto; }
.hero-photo-placeholder {
  aspect-ratio: 4/5;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  background: var(--surface-2);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 20px;
}
.hero-photo-placeholder span {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  color: var(--ink-faint);
}
.hero h1 {
  font-size: clamp(38px, 5.6vw, 70px);
  line-height: 1.04;
  max-width: 15ch;
}
.hero h1 em { font-style: italic; color: var(--signal); }
.hero .sub {
  margin-top: 24px;
  font-size: clamp(17px, 2vw, 20px);
  color: var(--ink-dim);
  max-width: 56ch;
}
.hero-actions { display: flex; gap: 16px; margin-top: 36px; flex-wrap: wrap; }
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 15px 26px;
  border-radius: var(--radius);
  font-weight: 800;
  font-family: var(--head);
  font-size: 15px;
  border: 2px solid var(--ink);
  transition: transform .15s ease, box-shadow .15s ease;
}
.btn:active { transform: translate(2px, 2px); box-shadow: none !important; }
.btn-primary {
  background: var(--signal);
  color: var(--signal-ink);
  border-color: var(--ink);
  box-shadow: var(--shadow-sm);
}
.btn-primary:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--ink); }
.btn-ghost { background: var(--surface); color: var(--ink); box-shadow: var(--shadow-sm); }
.btn-ghost:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--ink); }

.hero-proof {
  margin-top: 56px;
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  color: var(--ink-faint);
  font-family: var(--mono);
  font-size: 12.5px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  border-top: 2px solid var(--line-soft);
  padding-top: 26px;
}

/* ---------- Marquee strip ---------- */
.strip {
  border-top: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
  overflow: hidden;
  white-space: nowrap;
  padding: 16px 0;
  background: var(--ink);
}
.strip-track {
  display: inline-flex;
  gap: 56px;
  animation: scroll 28s linear infinite;
  font-family: var(--head);
  font-weight: 700;
  font-style: italic;
  font-size: 17px;
  color: rgba(250, 249, 243, 0.55);
}
.strip-track span { flex-shrink: 0; }
@keyframes scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ---------- Grid cards ---------- */
.grid { display: grid; gap: 22px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 900px) { .grid-3, .grid-2 { grid-template-columns: 1fr; } }

.card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 32px;
  box-shadow: var(--shadow);
  transition: transform .15s ease, box-shadow .15s ease;
}
.card:hover { transform: translate(-2px, -2px); box-shadow: 8px 8px 0 var(--line); }
.card .num { font-family: var(--mono); font-size: 13px; color: var(--signal); font-weight: 700; margin-bottom: 18px; letter-spacing: 0.04em; }
.card h3 { font-size: 20px; margin-bottom: 10px; }
.card p { color: var(--ink-dim); font-size: 15px; margin: 0; }

.icon-box {
  width: 50px;
  height: 50px;
  border-radius: var(--radius);
  background: var(--bg);
  border: 2px solid var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
}
.icon-box svg { width: 23px; height: 23px; stroke: var(--ink); fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.icon-box.alt { background: var(--bg); }
.icon-box.alt svg { stroke: var(--ink); }

.rail-row .icon-box { width: 44px; height: 44px; border-radius: var(--radius); margin-bottom: 0; flex-shrink: 0; }
.rail-row .icon-box svg { width: 22px; height: 22px; }
.rail-row-inner { display: flex; align-items: flex-start; gap: 18px; width: 100%; }
.rail-row-inner > div:last-child { flex: 1 1 auto; min-width: 0; }

.section-head { max-width: 62ch; margin-bottom: 52px; }
.section-head h2 { font-size: clamp(28px, 4vw, 44px); line-height: 1.08; }
.section-head p { margin-top: 18px; color: var(--ink-dim); font-size: 17px; }

/* ---------- Process rail ---------- */
.rail { display: flex; flex-direction: column; }
.rail-row {
  padding: 30px 0;
  border-top: 2px solid var(--line-soft);
}
.rail-row:last-child { border-bottom: 2px solid var(--line-soft); }
.rail-row .step { font-family: var(--mono); font-size: 13px; color: var(--signal); font-weight: 700; }
.rail-row h4 { font-size: 19px; margin-bottom: 8px; }
.rail-row p { color: var(--ink-dim); margin: 0; max-width: 60ch; }

/* ---------- Pricing ---------- */
.price-card {
  background: var(--surface);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  box-shadow: var(--shadow);
}
.price-card.featured { border-width: 3px; }
.price-card.featured .tier::after { content: "  ·  MOST POPULAR"; color: var(--signal); }
.price-card .tier { font-family: var(--mono); font-size: 12.5px; text-transform: uppercase; letter-spacing: 0.1em; color: var(--signal); font-weight: 700; }
.price-card .amount { font-family: var(--display); font-size: 40px; color: var(--ink); }
.price-card .amount span { font-size: 14px; color: var(--ink-faint); font-family: var(--sans); font-weight: 400; }
.price-card ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 12px; }
.price-card li { color: var(--ink-dim); font-size: 14.5px; padding-left: 22px; position: relative; }
.price-card li::before { content: "→"; position: absolute; left: 0; color: var(--signal); }
.price-note { margin-top: 20px; font-size: 13px; color: var(--ink-faint); text-align: center; }

.price-custom {
  margin-top: 32px;
  padding: 26px 30px;
  border: 2px dashed var(--line-soft);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}
.price-custom p { margin: 0; color: var(--ink-dim); font-size: 15px; max-width: 52ch; }
.price-custom strong { color: var(--ink); }

/* ---------- Reviews (Famewall embed) ---------- */
.review-frame {
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--surface);
  box-shadow: var(--shadow);
  padding: 8px;
  min-height: 220px;
}
.review-frame-placeholder {
  min-height: 200px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 10px;
  text-align: center;
  border: 2px dashed var(--line-soft);
  border-radius: 4px;
  padding: 40px 20px;
}
.review-frame-placeholder span {
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.12em;
  color: var(--signal);
  font-weight: 700;
}
.review-frame-placeholder p {
  color: var(--ink-faint);
  font-size: 14px;
  margin: 0;
}

/* ---------- Newsletter ---------- */
.newsletter {
  border-radius: var(--radius);
  background: var(--surface-2);
  border: 2px solid var(--ink);
  padding: 60px 48px;
  text-align: center;
}
.newsletter h2 { font-size: clamp(26px, 4vw, 38px); max-width: 20ch; margin: 0 auto; }
.newsletter p { color: var(--ink-dim); margin: 18px auto 0; max-width: 50ch; }
.nl-form {
  margin: 32px auto 0;
  display: flex;
  gap: 10px;
  max-width: 460px;
  flex-wrap: wrap;
  justify-content: center;
}
.nl-form input[type="email"] {
  flex: 1;
  min-width: 220px;
  padding: 15px 18px;
  border-radius: var(--radius);
  border: 2px solid var(--ink);
  background: var(--surface);
  color: var(--ink);
  font-size: 15px;
  font-family: var(--sans);
}
.nl-form input::placeholder { color: var(--ink-faint); }
.nl-form button { border: 2px solid var(--ink); cursor: pointer; }
.nl-fine { margin-top: 16px; font-size: 12.5px; color: var(--ink-faint); }

/* ---------- Blog cards ---------- */
.post-card {
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 30px;
  background: var(--surface);
  display: flex;
  flex-direction: column;
  gap: 14px;
  box-shadow: var(--shadow);
  transition: transform .15s ease, box-shadow .15s ease;
}
.post-card:hover { transform: translate(-2px, -2px); box-shadow: 8px 8px 0 var(--line); }
.post-tag { font-family: var(--mono); font-size: 11.5px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--signal); font-weight: 700; }
.post-card h3 { font-size: 21px; }
.post-card p { color: var(--ink-dim); font-size: 15px; margin: 0; }
.post-meta { font-family: var(--mono); color: var(--ink-faint); font-size: 12.5px; margin-top: auto; }

/* ---------- Article ---------- */
.article { max-width: 720px; margin: 0 auto; padding-top: 132px; }
.article .post-tag { margin-bottom: 18px; display: block; }
.article h1 { font-size: clamp(30px, 5vw, 46px); line-height: 1.12; }
.article .byline { font-family: var(--mono); color: var(--ink-faint); margin-top: 20px; font-size: 13px; }
.article-body { margin-top: 44px; font-size: 18px; line-height: 1.75; color: var(--ink-dim); }
.article-body h2 { color: var(--ink); font-size: 25px; margin-top: 48px; margin-bottom: 18px; }
.article-body p { margin: 0 0 22px; }
.article-body ul { margin: 0 0 22px; padding-left: 22px; }
.article-body li { margin-bottom: 10px; }
.article-body a { color: var(--signal); text-decoration: underline; text-underline-offset: 3px; }
.article-cta {
  margin-top: 56px;
  padding: 32px;
  border-radius: var(--radius);
  border: 2px solid var(--ink);
  background: var(--surface-2);
  text-align: center;
  box-shadow: var(--shadow);
}

/* ---------- Footer ---------- */
footer { border-top: 2px solid var(--ink); padding: 52px 0 36px; background: var(--surface); }
.footer-grid {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 32px;
}
footer .brand { margin-bottom: 12px; }
footer p { color: var(--ink-faint); font-size: 14px; max-width: 34ch; margin: 0; }
.footer-links { display: flex; gap: 28px; flex-wrap: wrap; font-size: 14px; font-weight: 600; color: var(--ink-dim); }
.footer-bottom {
  margin-top: 44px;
  padding-top: 22px;
  border-top: 2px solid var(--line-soft);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  color: var(--ink-faint);
  font-family: var(--mono);
  font-size: 12px;
}

/* ---------- Proof / Press / Case-study — deliberate dark band ---------- */
.proof-zone {
  background: var(--dk-bg);
  padding-block: 104px;
}
.pz-eyebrow {
  font-family: var(--mono);
  font-size: 12.5px; letter-spacing: 0.12em; color: var(--dk-ivory); font-weight: 700;
  margin-bottom: 18px;
}
.pz-eyebrow::before { content: "— "; color: var(--signal); }
.pz-h2 {
  font-family: var(--display);
  color: var(--dk-ivory);
  font-size: clamp(30px, 4.4vw, 48px); line-height: 1.06; letter-spacing: -0.01em;
  margin: 0 0 20px;
}
.pz-sub { color: var(--dk-dim); font-size: 17px; max-width: 62ch; margin: 0 0 52px; }

.pz-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-bottom: 56px; }
@media (max-width: 900px) { .pz-stats { grid-template-columns: 1fr; } }
.pz-stat {
  border: 2px solid var(--dk-line); border-radius: var(--radius); padding: 26px 22px;
  box-shadow: 5px 5px 0 var(--signal); background: var(--dk-card);
}
.pz-stat.pz-accent-blue { box-shadow: 5px 5px 0 var(--dk-ivory); }
.pz-num { font-family: var(--display); font-size: 34px; color: var(--dk-ivory); margin-bottom: 10px; }
.pz-label { font-family: var(--mono); font-size: 11.5px; letter-spacing: 0.06em; color: var(--dk-dim); line-height: 1.5; }

.pz-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
@media (max-width: 900px) { .pz-cards { grid-template-columns: 1fr; } }
.pz-card {
  display: block; text-decoration: none; border: 2px solid var(--dk-line); border-radius: var(--radius);
  padding: 26px; background: var(--dk-card); box-shadow: 6px 6px 0 var(--signal);
  transition: transform .2s ease;
}
.pz-card.pz-accent-blue { box-shadow: 6px 6px 0 var(--dk-ivory); }
.pz-card:hover { transform: translate(-2px,-2px); }
.pz-tag {
  display: inline-block; font-family: var(--mono); font-size: 11px; letter-spacing: 0.06em;
  color: var(--signal); border: 1.5px solid var(--signal); border-radius: 999px; padding: 4px 10px; margin-bottom: 16px;
}
.pz-card.pz-accent-blue .pz-tag { color: var(--dk-ivory); border-color: var(--dk-ivory); }
.pz-card h3 { font-family: var(--head); font-weight: 800; font-size: 19px; color: var(--dk-ivory); margin: 0 0 10px; }
.pz-card p { font-family: var(--sans); font-size: 14px; color: var(--dk-dim); margin: 0; }

/* ---------- Dark-page utility (Press, Case-study — whole page is the dark band) ---------- */
body.dark-page { background: var(--dk-bg); }
.dark-page header.nav { background: rgba(20, 23, 31, 0.9); border-bottom: 2px solid var(--dk-line); }
.dark-page .brand { color: var(--dk-ivory); }
.dark-page .nav-links { color: var(--dk-dim); }
.dark-page .nav-links a:hover { color: var(--dk-ivory); }
.dark-page .nav-cta { border-color: var(--dk-line); color: var(--dk-ivory); }
.dark-page .nav-cta:hover { background: var(--dk-ivory); color: var(--dk-bg); }
.dark-page .mobile-drawer { background: var(--dk-bg); }
.dark-page .mobile-drawer a { color: var(--dk-ivory); }
.dark-page .mobile-drawer .close { color: var(--dk-ivory); }
.dark-page footer { background: var(--dk-bg); border-top: 2px solid var(--dk-line); }
.dark-page .footer-bottom { color: var(--dk-dim); }
.dark-page .footer-bottom a { color: var(--dk-ivory); }
.dark-page .eyebrow { color: var(--dk-ivory); }

/* ---------- Mobile nav drawer ---------- */
.mobile-drawer {
  position: fixed;
  inset: 0;
  background: var(--bg);
  z-index: 100;
  display: flex;
  flex-direction: column;
  padding: 28px;
  gap: 28px;
}
.mobile-drawer[hidden] { display: none; }
.mobile-drawer a { font-family: var(--head); font-weight: 800; font-size: 24px; color: var(--ink); }
.mobile-drawer .close { align-self: flex-end; background: none; border: 0; color: var(--ink); font-size: 26px; cursor: pointer; }

@media (max-width: 600px) {
  .wrap { padding: 0 20px; }
  section { padding: 72px 0; }
  .newsletter { padding: 40px 22px; }
  .price-custom { flex-direction: column; align-items: flex-start; }
}